Somewhere between home and work. The rise of “Third Place”
In particular, as the industry becomes higher in the city, creative and innovative ideas are important, so the role of these third places is naturally becoming more important as a space for collaborating and developing innovative ideas.
Real estate investment and development are already aware of this trend. The JLL's 2014 report reports that employees spend 25% of their time in third place.
Adding to this trend, remote work is increasing due to Covid, so the importance of third places is being emphasized more and more. As an alternative office for remote work, third places such as a well-decorated café in the neighborhood are preferred by employees.
Market Stadium has data for retail (e.g., bars, coffee shops, Starbucks). I will descriptively look at "third places" per population distribution regionally, and analyze the approximate situation with cluster analysis to see where they are concentrated.
Covid-19 has highlighted the importance of third places as an alternative workspace, but as it is a new phenomenon, we expect that “third places” near work and “third places” near home are different.
Therefore, we analyze the two types of third places separately, and in this post, we will look at "third places" near workplaces.
Therefore, we analyze the two third places separately, and in this post, we will look at "third places" near work.
For the data, the number of retail per 1,000 employees was used, and the analysis looked at regional distribution through hot spot analysis. The map is expressed centered on major cities. The red color indicates the area with a high concentration of "third places per employee," and the blue area indicates the area with a low concentration of "third places per employee".
Figure 1. New York City
Figure 2. Washington, D.C.
Figure 3. Houston
Figure 4. Miami
Figure 5. Los Angeles
Figure 6. San Fransisco
Figure 7. Boston
How can I relate it to my interest?
Interpreting the map, cold spots mean that there are a lot of workers but a small number of retails. If employees spend 25% of their time in third places as JLL reports, the demand for third places is expected to be high in these areas.
In the next post, we will look at the third place around the house as retails per resident. Since there has been a lot of remote work, I think this will also be interesting.