The Next Austin? Finding the next corporate headquarter locations with Market Stadium

Updated: Apr 20

We came across an article from Wall Street Journal introducing some key factors that are used to determine a good location for future generation corporate headquarters. We would like to present how Market Stadium, your Real Estate Market Navigator, provides such factors and variables within our platform.


What Market Stadium provides from WSJ Key Factors

  • Clean Energy: Low Carbon Emission

  • Natural Parks

  • Disaster Protection

  • Bike-Shares & E-Scooters


Clean Energy: Low Carbon Emission


According to WSJ, the future corporate headquarters will preferably be located where the net carbon emission level is near zero, which will allow easier access to green energy at cheaper prices.


Market Stadium provides Co2 emission amount data for 45,000+ census tracts. The red color in the below map represents a higher Co2 emission level while the blue color represents a lower Co2 emission level.

Source: Market Stadium, United States Environmental Protection Agency


Market Stadium also provides Air Quality information measured by PM2.5 sensor locations across the US. The red color in the below map represents "Bad Air Quality" while the blue color represents "Clear Air Quality".

Source: Market Stadium, PurpleAir



Natural Parks


WSJ articulates, "Companies looking to keep their employees happy, healthy and productive could increasingly look for cities with access to greenery and natural outdoor spaces. the mountains is already a big reason why cities like Boulder are attracting big companies".


Market Stadium provides Parks & Forests location layer that draws the greenery and natural outdoor spaces in the cities and suburbs. Access to green views and fresh air is especially valuable to office workers in megacities who are surrounded by skyscrapers and exposed to smoke on the street everyday.

Source: Esri, TomTom



Disaster Protection


WSJ also mentions, "Worsening storms, wildfires and heatwaves pose a challenge to companies looking to keep their offices open and employees safe". Corporate headquarters should ideally be located somewhere it can avoid natural disasters including hurricanes and heatwaves.


Market Stadium provides data for climate change and natural disasters including tornados, wildfires, floods, and earthquakes and makes it easy for users to visualize them on the map as a layer like the below example. The below map is showing wildfires, earthquakes, and tornados.

Source: Market Stadium, NOAA/National Weather Service, Inciweb, USGS



Bike-Shares & E-Scooters


After COVID 19 broke out, the commuting mode of the urban population had changed significantly. Many commuters started to prefer using bikes and E-scooter as their commuting method, instead of buses and subways where it can easily get crowded. WSJ mentioned that if new corporate headquarters are located along with these networks with access to E-Bike and E-Scooter, which are cheaper and faster ways to commute close distances, companies and commuters can both benefit.

Market Stadium provides Bike Shares and E-Scooters layer so that users can easily visualize on our map and analyze the numbers of bike-share and E-scooter stations since 2015; Urban Insight case for tech and echo friendly cities.

Source: Market Stadium, Bureau of Transportation Statistics




Dennis Lee

CEO of Market Stadium

Previous Lionstone Investments Research Team




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