Rental Heat Map: 6-Month Leaders in U.S. Rent Growth

Dennis Lee
Oct 20
1 min read

If you thought rent growth had cooled, think again.

Over the past six months, Columbia, MO (+9.8%) has emerged as the fastest-growing rental market in the U.S., driven by a strong +22.4% surge in 3-Bed units and notable gains in smaller floorplans. Other outperformers include Huntington (WV) and Syracuse (NY), highlighting renewed demand in college and secondary Midwest markets.

📊 Key Highlights

Midwest & Southeast Momentum: Columbia (MO), Jefferson City (MO), and Columbus (GA) lead rent growth among mid-sized metros.
3-Bed Units Driving Gains: Larger family-style units show strong appreciation in Columbia, Deltona, and Savannah-like markets.
College Towns Rebounding: Growth in Columbia (MO), Syracuse (NY), and Charlottesville (VA) suggests continued housing pressure around university hubs.
Secondary Markets Strength: Consistent moderate rent gains in places like Muskegon (MI) and Greenville (NC) underline stability in smaller metros.

💰 Investment Implications

Mid-tier metros are leading rent acceleration, suggesting value opportunities beyond major coastal cities.
3-Bed units are seeing strong family-driven demand, particularly in college and military towns.
University markets (Columbia, Charlottesville, Syracuse) continue to provide stable occupancy fundamentals.
Smaller Midwest metros may offer higher yield potential with lower volatility compared to large coastal hubs.